Marketing in a Nutshell

Most of us are exposed to marketing on a fairly daily basis. In business terms and as defined by the American Marketing Association, “Marketing” is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. But enough with the big… Continue reading

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The Secrets to Becoming an Entrepreneur

“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t” As the saying goes, being an entrepreneur simplymeans being different!   Entrepreneurs are a unique group of people, not only do they think differently; they act differently. They… Continue reading

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Women In Engineering

O ur culture assumes that Math and Science only interest boys and not girls. In spite of that, half of the students studying advanced placement calculus are women, and between 1970 and 1980, the share of bachelor’s degree earned by women in engineering has drastically grown from 1% to 10%. We have the ability to… Continue reading

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Open Source Hardware

Open Source Hardware Grants a Startup Eighty-Five Thousand dollars I f someone told you they would sell their product before even manufacturing it, would you believe them? If you wouldn’t, you’re missing a whole world of opportunities.   Amr Saleh, co-founder and CEO of “Integreight”, explains how their widely-spread product saw the light through two… Continue reading

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Internet of things

T he world is changing on a daily basis and it’s unstoppable. By 2020, there will be 50 billion devices connected to the network. That’s more than triple the expected world population in the year 2020. This ratio may be comprehensible, as each of us owns a smartphone, a laptop and maybe a smart watch.… Continue reading

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