Marketing in a Nutshell

Most of us are exposed to marketing on a fairly daily basis. In business terms and as defined by the American Marketing Association, “Marketing” is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. But enough with the big… Continue reading

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Finding Common Ground

We’ve all been there; you arrive late at a party, gathering, or even a conference. You look around, and almost everyone has come with a friend, or a group. Even the ones who have come solo, are somehow now in a deep conversation with the person next to them.  How can someone by so charming?… Continue reading

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What Makes Things Go Viral?

Remember that photo of the “Blue/Black or Gold/white” dress? Comics about Leonardo de Caprio not winning the Oscar after being nominated several times? The penguin dance? Have you ever wondered what makes this kind of stuff so famous and frequently shared in a small period of time? Today with one third of the entire world… Continue reading

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Freelancing

N owadays, the concept of freelancing has been widely spreading. However, some people mistake being a freelancer for being free and working with one’s own rules. Actually, freelancing is not totally free; you have deadlines to stick to and tasks to get done by these deadlines, you also have certain criteria to fulfill in your… Continue reading

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The Secrets to Becoming an Entrepreneur

“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t” As the saying goes, being an entrepreneur simplymeans being different!   Entrepreneurs are a unique group of people, not only do they think differently; they act differently. They… Continue reading

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