Marketing in a Nutshell

Most of us are exposed to marketing on a fairly daily basis. In business terms and as defined by the American Marketing Association, “Marketing” is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. But enough with the big… Continue reading

More

Enterprise Social Networks

S pecialists define Social Networks as the grouping of individuals into a certain group. Not only is it found in workspaces, colleges, and schools, but it is also widespread across online communities. Simultaneously, organizations use Enterprise Social Networking to connect its individuals that have similar interests or businesses.   The idea of connecting people together… Continue reading

More